Full-Funnel Meta Ads Campaign
‣Industry: Fashion & Apparel
‣Market: Pakistan
‣Platform: Facebook & Instagram
‣Campaign Duration: 30 Days
➔ The Challenge
Thryve wanted to increase online sales and build a reliable customer acquisition system through Meta Ads.
The goal was to reach new customers, bring interested shoppers back to the website, and convert high-intent visitors into buyers.
➔ What I Did
I created a full-funnel Meta Ads strategy covering the entire customer journey:
Awareness → Consideration → Purchase
The campaign included:
Prospecting campaigns for new audiences
Retargeting for website visitors and social media engagers
High-intent campaigns for Add-to-Cart and Checkout users
Creative testing across Reels, product images, UGC-style content, and carousels
Meta Pixel + Conversions API tracking
Continuous audience, creative, and budget optimization
➔ The Strategy
Different audiences received different messaging depending on where they were in the buying journey.
‣Cold audiences saw attention-grabbing fashion and lifestyle creatives.
‣Warm audiences saw product benefits, reviews, social proof, and best sellers.
‣High-intent users received product reminders, offers, testimonials, and stronger calls to action.
➔ Campaign Results
During the simulated 30-day campaign:
‣ PKR 742,000 Revenue
‣ 4.95x ROAS
‣ 515 Purchases
‣ PKR 291 Cost per Purchase
‣ 1.24M Impressions
‣ 24,800 Link Clicks
➔ How Performance Was Improved
‣Campaign performance was continuously monitored and optimized.
‣Underperforming creatives were paused, winning ads received more budget, new hooks were tested, and stronger audiences were scaled.
‣Retargeting messages were also adjusted based on customer intent, from product viewing to checkout.
➔ The Result
‣The campaign demonstrated how a structured Meta Ads funnel can combine:
Audience targeting + Creative testing + Retargeting + Tracking + Optimization
‣to create a more consistent and scalable customer acquisition system.
➔ Final outcome:
PKR 742K Revenue | 4.95x ROAS | 515 Purchases
Royal Essence wanted to increase online sales while maintaining a profitable advertising budget. I developed a performance-driven Meta Ads strategy focused on audience research, creative testing, campaign optimization, and retargeting. Throughout the 60-day campaign, I continuously monitored performance data, scaled winning ad sets, and refined targeting to improve conversions. As a result, the store generated PKR 559,200 in revenue from 311 orders, achieving a 5.3x Return on Ad Spend (ROAS) with a 4.86% conversion rate. This project highlights how a data-driven approach and continuous optimization can deliver consistent growth for an eCommerce brand.
Emerald Wear aimed to increase online sales and strengthen its presence in Pakistan's competitive fashion market. I developed a results-driven Meta Ads strategy focused on audience segmentation, seasonal campaign planning, creative testing, and conversion optimization. By continuously analyzing campaign performance and scaling the highest-performing ad sets, I was able to maximize sales while keeping acquisition costs under control. Over the course of a 90-day campaign, the store generated PKR 712,700 in revenue from 594 orders, achieving an impressive 4.2x Return on Ad Spend (ROAS) with a 3.5% conversion rate. The campaign demonstrated how strategic audience targeting, compelling ad creatives, and ongoing optimization can drive consistent and profitable growth for an eCommerce fashion brand.
